In the era of Big Data, everyday it's more necessary and timely to present data in an easy to understand way. That's the motivation behind Analitic Journal.
Year: 2016Photography by Marc Muñoz
Awarded withADG Laus Gold Award
Analitic Journal is an informative publication on topics such as natural disasters, wars and social conflicts that aims to transmit data in a clear, effective and in-depth manner. The axis of the whole project are the infographic content. The contents will be treated in a more interesting way than convencional media infographics giving the content a unique role. The implementation of the project is complemented by an advertising campaign and the development of a graphic identity.
Final degree project developed in "Eina, University Centre of Design and Art" with the tutorship of Pilar and Laia Górriz Clos.
The idea — Brief
Analitic Journal had to be a publication that must communicate highly complex issues quickly and efficiently at an affordable cost for an emerging editorial project.
The solution considers using infography as a distinguishing mark of the publication, in order to strengthen the messages and make them more understandable, begins with the design format to cut down the printing costs.
As a strategic starting point, the publication is intended to be inserted in newspapers or other national or international publications in circulation with a large editor.
Defining the brand
Playing with dots an numbers, the essencial ingredients for an infographic, with this combination we create the approach to infographics and data.